Electronics and Internet Market Potential Report
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Electronics and Internet Market Potential Report Information
Electronics and Internet Market Potential Report Usage
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Electronics and Internet Market Potential Report Overview
The Electronics and Internet Market Potential report identifies what, where, and how consumers are buying and using computers, electronic equipment, and Internet access. A market potential index (MPI) measures relative market demand for such items as personal computers, televisions, and online shopping compared to the U.S. average. Key variables used in this report include
- 2007 and 2012 Population, Population 18+, Households, and Median Household Income
- 2007 number of adults or households expected to consume electronic goods, services, and Internet access and usage such as
- DVDs purchased in last 30 days: 5+
- DVDs rented in last 30 days: 5+
- Have access to Internet at home
- Household owns camcorder
- Household owns CD burner
- Household owns DVD player
- Household owns four or more TVs
- Household owns large-screen TV (27"–35")
- Household owns MP3 player
- Household owns personal computer
- Household owns video game system
- Ordered anything on Internet in last 12 months
- Own digital camera
- Purchased home PC at computer superstore
- Purchased home PC directly from manufacturer
- Purchased home PC in last 12 months
- Purchased home PC over Internet
- Spent $500+ on software for home PC in last 12 months
- Spent <$500 on home PC
- Spent $500–$999 on home PC
- Spent $1,000–$1,499 on home PC
- Spent $1,500–$1,999 on home PC
- Spent $2,000–$2,999 on home PC
- Spent $3,000+ on home PC
- Spent on Internet order in the last 12 months: $500+
- Use a personal computer at work
- Use Internet 3–6 times per week
How to Use Electronics and Internet Market Potential Reports
It is the electronic age. While people can buy products and services online, many prefer the instant gratification of picking up a new toy from a local brick and mortar store. Use these reports to better understand the demand for electronics and to expand your offerings to the consumers in your trade area. If internet demand is high, consider expanding your local site and adding localized advertising in order to encourage customers to purchase from you.
Who Should Use Electronics and Internet Market Potential Reports
Anyone looking to sell products or services that involve electronics:
- Computer repair services
- Electronic repair services
- Retailers of televisions, MP3 players, cell phone providers
- PC training services
- Cable companies
- Satellite providers
- Electricians (CAT 5 wiring)
- DSL providers
- Big box retailers
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